What’s your vision for your business?

I’m not talking about your mission – what you want to do and why – I’m talking about your dream.

If running your business felt effortless and you generated all the income you needed, what would that look like?

How much money would you personally make? Got the answer? Now, triple it.

What tasks would you delegate to your abundant and skilled staff?

And how much would you enjoy helping people ONCE you no longer have to spend the bulk of your time doing administrative work?

How many hours a day would you work? How much vacation time could you take? Where would you go?

Small Business Success Today

Lately, for very good reason, the idea of “success” for small businesses has been simply staying open and afloat.

And if you’ve done just that, you have my complete admiration and respect.

But there’s more for you.

Enduring the daily grind (and I know it has truly been a grind) of staying in business is not your vision for your life.

There’s one thing that separates the SBOs who continue that grind their whole lives from the ones who actually get to live out their vision.

Online Marketing 

If you’ve made it through the past three years, you probably already know that the key has been creating an online presence.

But it’s what you do with that presence that can grow your business exponentially.

See, when most people think of marketing, they think of coming up with the best offers or deals, or advertising in the right places.

What they don’t get is that people don’t try a new service because it’s the right price or the right time.

Yes, of course those factors play a role.

But the secret of successful marketing copy is understanding that most people try new things because they BELIEVE they need it.

And it’s up to you to MAKE them believe they need it.

Now, fortunately, you’re not trying to sell snake oil here.

YOU already believe in your services and your capacity to help people, right? If you don’t, I’m not the copywriter for you.

But you may not know how to convince others to believe in it.

That’s where I come in. Let me explain…

So, sometimes customers come to you already knowing what they want.

They know their kid needs help with writing, their teacher has told them you’re the person to see, and they just need the low down on how, where, and how much.

Or they’ve been suffering from anxiety or chronic illness and so has their best friend Barb, who swears that YOU are the one to put them on the path to wellness.

And if you are getting enough of those word-of-mouth referrals to fully support your business and you have no interest in growing, then your current online marketing plan is probably enough.

But I’m guessing… you’re leaving money on the table.